Fitbit unveils new tracker for swimming

by Linda Olson August 30, 2016, 2:05
Fitbit unveils new tracker for swimming

The event was to show off some of the features of Fitbit's new devices.

Fitbit Inc. unveiled a series of virtual "adventures" to pair with its fitness-tracking wristbands Monday as the company tries to maintain its sales momentum. There's also Global Positioning System on-board for route mapping and pacing/distance tracking. It's not almost as slight and stylish as the Misfit Ray, but it's a lot more discreet than the bulky Microsoft Band 2 or Fitbit's own Surge. You'll also find connected Global Positioning System capabilities that pairs with your smartphone for mapping out running routes - another feature available on competing trackers.

Fitbit via CNN
Fitbit via CNN

The Flex 2 is fully waterproof-a first for Fitbit. It includes Reminders to Move, a new feature that displays friendly messages and give you a small vibration that encourages you to stay active throughout the day. It will track pool swims including laps, duration, and calories burned. It also attracts fingerprints easily, an issue shared by the Fitbit Alta. While that's good news for its rivalry with Pebble - whose Pebble 2 and Pebble Time 2 not only display notifications, but have a built-in microphone so users can respond - it makes some products in the Fitbit line-up more redundant. I wasn't able to try this feature as the software on my demo unit is not yet final, but the default vertical, digital display works well since it stacks numbers and stats on top of one another in an easy-to-view manner. Tory Burch, Public School, and Vera Wang for Kohl's will all be offering stylish bands and accessories for the device. Unlike the Charge 2, there's no way to trigger specific activities manually. Many other competitors have devices which do most of the things that either of these devices offer. It would seems the Flex 2 is Fitbit's attempt to create a smaller, customizable device that is more attractive to a wider audience, especially when considering its array of premium accessories, including "luxe, premium mirror-finish bangles in silver stainless steel, and 22k-plated gold or rose gold stainless steel, or elegant lariat-style necklaces in silver stainless steel or 22k-plated gold stainless steel". Fitbit's share of the market slipped to just under 30% in the fourth quarter of 2015 and under 25% in the first quarter of 2016, International Data Corp reported. The company's position in the fitness tracking industry is well-established, and these new products should do well in solidifying its name as the go-to brand for fitness trackers.

But Fitbit isn't relying on new hardware alone to beat the market. FIT stock is a Zacks Rank #3 (Hold), and it is expected to release its next quarterly earnings report in early November. Our ranking system has beaten the S&P 500, yielding an average return of 25% per year for the last 29 years!

CUPW OT ban begins in Alberta, NWT; mediation continues
Under the proposal, almost 51,000 postal workers would continue delivering mail and working up to 8 hours a day. A postal worker walks past Canada Post trucks at a sorting centre in Montreal on July 8, 2016.

Recommended News


TOP News

Drug users aren't human, says Philippines' Duterte
On the other hand, a student theatre group in Manila aims to raise awareness on human rights issues under Duterte's presidency. The post Philippines President Offers Rewards For Corrupt Police Linked With Drugs appeared first on 360Nobs.com.

Clinton Foundation pledges to ban foreign, corporate donations if Hillary elected
Trump said the exchange proved a "pay-to-play" relationship between donors and Hillary Clinton's State Department . The Clinton "charity" has raised more than $2 billion since it started operating in 2001.

Claudio Ranieri acknowledges Daniel Amartey's contribution in Leicester success
Then we miss a penalty and maybe the opponent got more confident and maybe we complicate a little our life. Of course some season a little more, some season a little less, but the goalscorer never forgets the way.

UK Leader May, Cabinet to Chart EU Exit at Chequers Retreat
The UK's future outside the European Union will also be an issue next weekend, when May travels to the G20 summit in China. Pro-Brexiters welcome the leak, whilst critics argue that a Parliamentary vote is absolutely necessary.

Tropical Storm Gaston is moving northwest in the Atlantic
Hurricane Gaston in the mid-Atlantic should weaken into a tropical storm Thursdayas it continues into open water, far from land. A third system could also affect the U.S.in the next few days, but this one is in the Atlantic.

Leicester's Kasper Schmeichel to have hernia operation after win over Swans
Drinkwater dinked a 40-yard delivery inside Jordi Amat , allowing Vardy to skin him before blasting the ball in off a post. It's good because after the global break there is another tough match against Liverpool.

Stephen King says Maine governor a bigot, racist
Democratic legislative leaders released a statement in response to Volk's Facebook post, saying censure does not go far enough. Volk added that she doesn't know whether LePage's behavior is "due to substance abuse, mental illness or just ignorance".

Driver jailed in Minnesota crash that killed 2 firefighters
Authorities say he was operating the vehicle in a grossly negligent manner and could face criminal vehicular homicide charges. Michael Johnson, 28, of Baraga, is now in the Anoka County Jail after crashing a truck that killed 25-year-old Alan J.

Lightning strike kills more than 300 reindeer in Norway
Speculation persists that the reason so many were killed is because they would have huddled together out of fear of the storm. The plateau-like park in south-central Norway is home to Europe's largest herds of wild reindeer, according to its website.

QB Siemian to start for Broncos
Presumptive starting quarterback Trevor Siemian entering the preseason game against the Los Angeles Rams on Saturday night. He completed 27-of-43 passes for 285 yards, one touchdown, and two interceptions this preseason .