Twitter to share ad revenue on videos by United States individual users

by Linda Olson August 31, 2016, 1:26
Twitter to share ad revenue on videos by United States individual users

Tuesday, Twitter said it was widening its Amplify ad program to let approved creators in the U.S. make money off their videos.

More Twitter users will be able to earn money via pre-roll ads on their video content following an announcement by the social network Tuesday.

Google's YouTube shares 55% of the ad revenue, but Twitter product manager Guy Snir explains in a blog post that Twitter's terms for individual video creators will be the same as those participating in its Amplify partners program, which Recode reports at 70%, citing sources familiar with the matter.

High-profile Vine stars have been asking for a revenue split for some time, which has caused a split for some with the company, quite a few who have left for YouTube so they can get more revenue.

Twitter wants the kind of video creators YouTube has - and the massive audiences that come with them.

Twitter is also unveiling several new features to make it easier for creators and publishers to post videos.

Ticket sandel - Hickey to be placed under house arrest
At the weekend, a sports hospitality boss also arrested in connection with the affair was also released from Bangu Prison. Police in Rio have placed Mr Hickey on house arrest.

Twitter also unveiled its new Media Studio for desktop, which replaces video.twitter.com, as well as updates to its Twitter Engage app, launched in June.

This is just the latest way Twitter is trying to compete with YouTube, as well as Facebook for star content creators who often bring millions of devoted fans. Since its acquisition in 2015, Niche now counts more than 35,000 creators worldwide, as well as top brands, all eager to produce branded content that they can monetize.

Team management and multi-account support.

For now, anyone living in the USA can apply to the program starting today.

In his Q1 2016 earnings letter to shareholders, Twitter co-founder and CEO Jack Dorsey said the company was working to establish itself "as the hub for how the next generation of creators make money online", noting that creators signed up on its Niche platform for online talent had made 111% more money in Q1, year-over-year.

VatorNews reached out to Twitter for more information.


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