Caramel M&Ms are coming to make your dreams come true

by Ben Pena October 19, 2016, 0:59

For the first time in 75 years, M&M's is introducing a caramel-filled version of its candy. Mars described the new flavor as the biggest launch in M&M's brand history, and it will be a permanent fixture in the candy's portfolio, joining peanut, milk chocolate and peanut butter M&M's.

The caramel-filled M&M's, which are a bit larger in size than the regular milk chocolate sweets, was an massive - and expensive - effort that took a few years to develop.

Today, M&M'S unveiled the latest flavor in its delicious line-up of M&M'S Chocolate Candies Caramel! Others include crispy (pretzel), smooth (milk and chocolate) and nutty (peanut).

Now, a new filling - caramel.

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Created during World War II, the candy "worked well as a snack for soldiers in the field because 'they would melt in the mouth and not in the hand, ' as its slogan says", CNNMoney reported.

"Chocolate and caramel is such a popular flavor combination, especially with the fans of M&M'S", Tanya Berman, brand director of M&M'S brand, said in a statement. Even better? This wonderful new flavor is here to stay, permanently.

The company also made some significant financial investments to make the candy a reality, including opening a new $270 million plant in Topeka, Kansas in 2014. Caramel M&M's won't hit the market until May, 2017.

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