YouTube TV rolls out in five cities with free Chromecast offer

by Fredrick Graves April 6, 2017, 2:36

YouTube TV is going live with channels from media companies including The Walt Disney Company (ABC, Disney Channel, ESPN), CBS Corporation (CBS, Showtime), 21st Century Fox (FOX, FS1, FX, FOX News Channel), and NBCUniversal (NBC, MSNBC, USA Network, Bravo). A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. So far, YouTube TV will only be usable on mobile devices, with apps for iOS and Android rolling out today, as well as the Chromecast and TVs with Chromecast functionality built-in, including Android TV.

A little more than a month after it was announced, YouTube's paid TV-streaming service is ready for prime time (or whatever time people may choose to stream TV shows on their phones and computers). The company says it will be adding more cities soon.

Google's YouTube TV service has just been launched in select cities in the United States.

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Ultimately, though, YouTube TV is about YouTube getting more of its core users - 18- to 34-year-olds - to spend more time on its platforms. This makes YouTube TV the most robust streaming package for sports fans without any additional add-ons or bonus subscription packages.

YouTube TV is ready to take on the likes of Sling TV and PlayStation Vue-at least in a handful of markets. But Google-owned YouTube TV offers several features the others don't. No other streaming service has managed to pull this off seamlessly, so if YouTube's tech is as robust as the early reviews claim, this could be the real game-changer. Google is also throwing in access to original programming that was previously tied to the YouTube Red subscription service.

The service still has some of the annoyances of traditional cable TV, like religious geo-locking.


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