Apple Inc. (NASDAQ:AAPL) Could Unveil Siri-Powered Speaker Next Week

by Linda Olson June 1, 2017, 0:45

Apple will be holding its annual Worldwide Developers Conference (WWDC) of June 5 and the company is expected to showcase the rumoured Amazon Echo and Google Home rival.

Apple's Siri Speaker (an unofficial name) would have surround sound, integration with Apple devices, and no touch screen.

The report comes after KGI Securities analyst Ming-Chi Kuo said in May there's a more than 50 percent chance Apple will unveil its Siri speaker at the Worldwide Developers Conference. Citing people familiar with the matter, Gurman lends his weight to recent rumours that Apple may in fact debut the speaker next week at WWDC, although he stops short of declaring that a sure thing, and notes that sources suggest the device will still not be ready to ship until later in the year. The Verge will be there to cover all the news that Apple has to share - be it new software (iOS 11, macOS), MacBook Pro updates, this long-rumored speaker, or something else entirely. The speaker will sport "virtual" surround-sound technology and will work with Apple services such as Apple Music, according to Bloomberg.

Apple didn't immediately respond to a request for comment. Just don't expect to buy one right away, though. Bloomberg sources claim that Apple has started manufacturing the voice-controlled device.

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The final piece of the puzzle, of course, is to try and lock users further into Apple's ecosystem of products and services.

Apple's speaker is going to use the company's Siri assistant, and will be capable of controlling internet-connected appliances through Apple's HomeKit platform, according to the report. While the Amazon Echo and Google Home can play music, they aren't considered to be high-quality speakers, so Apple could use improved sound quality as a differentiator since many folks use these speakers in places like the kitchen.

Apple might also let third-party services develop products for the Siri device, the report said.


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