Amazon launches a Geek Squad competitor in 7 cities

by Linda Olson July 11, 2017, 0:14
Amazon launches a Geek Squad competitor in 7 cities

Amazon has not responded to a request for comment on how many workers it will employ.

Wonder who Amazon is going after...? That drop may reflect investor worries that Amazon could potentially compete with Best Buy's in-home handyman service, which has been a cash cow for the company.

Amazon's service is now available in seven markets: Seattle, Portland, San Francisco, San Diego, Los Angeles, Orange County, Calif. and San Jose. Essentially an Angie's List competitor, Amazon Home Services is available across the USA today.

"Our experts are Amazon employees, not contractors", the company explains on its 'Home Services' site. In addition to the installations, Amazon is also offering free 45-minute Alexa Smart Home Consultations, in which Amazon's experts demo popular products and answer consumer questions. According to Recode, the ecommerce giant is looking to hire in-house field technicians in cities like Tampa, Miami, Orlando, Houston, Dallas, Las Vegas, and Hoboken, New Jersey.

Amazon is definitely playing catch-up in the in-home support game-especially as Best Buy's Geek Squad begins offering Alexa and Google Home tutorials-but, as with all things Amazon these days, we can only imagine where this new service will lead next. Right now, the company will send a technician to your home for about $99, if you live in one of several West Coast cities.

Baby's family return to United Kingdom court to seek treatment in US
Successive courts ruled in favor of Charlie's British doctors, who said it would be more charitable to allow the child to die. Charlie, who is 11 months old, has a rare and debilitating genetic condition that has no cure.

But now that Amazon is getting into home consultations, Best Buy should be anxious that it will keep expanding.

Being able to control your smart home with Alexa is one of the device's key use cases, but one that can be confusing for less tech-savvy users due to the setup and configuration still required.

Now, Amazon is making a concerted effort to own that entire customer experience, including the in-person assistance that has been a major asset for Best Buy. In fact, it'll even come and set them up for you.

Amazon's new push into smart home consulting is something Apple should be watching closely because advocating for HomeKit needs to go beyond device makers promoting compatibility.

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