Chinese Audi Ad Causes Stir, Compares New Wife To Used Car

by Ben Pena July 20, 2017, 0:28
Chinese Audi Ad Causes Stir, Compares New Wife To Used Car

She then takes a last look at the bride's chest before a caption declares: "an important decision must be made carefully".

An Audi commercial which aired in theatres and online in China this week has been criticised after thousands of internet users have deemed it sexist. But suddenly the mother of the groom interrupts, rushing up the aisle to "inspect" her would-be daughter-in-law. The bride gets an OK - along with an extra warning to cover up her cleavage.

An Audi commercial that aired in movie halls and online in China is drawing ire for comparing women to used cars - another bump in the road for the German automaker, which once enjoyed almost limitless growth in the country.

The advert compares finding a vehicle to finding the flawless wife. It happened in China and the commercial has received massive criticism from the media, industry watchers and the general public in the Asian territory.

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An Audi spokesman told the South China Morning Post marketing in China was the responsibility of its local joint venture partner.

The point of this spectacle is to suggest that this sort of rigorous inspection is similar to the one enjoyed by Audi's used cars.

This speed bump isn't good for Audi.Its sales fell 15 percent during the first half of this year.

The ad sparked outrage on Chinese social media networks where users have blasted the commercial as "sexist" and "utterly inappropriate". Procter & Gamble skincare SK-II has had successive hit campaigns talking about that issue and encouraging women to find their own path and resist societal and family pressures.


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