Tencent secures exclusive rights for PUBG in China

by Fredrick Graves November 24, 2017, 0:22
Tencent secures exclusive rights for PUBG in China

Last month, China's content regulator said that South Korean developer Blue Hole's hottest-selling title of 2017 "severely deviates from socialist core values" and would likely be prohibited from sale in the country.

Outside of the lack of updates in preparation for the game's full launch, the biggest problem facing PUBG users around the world is the increase in cheaters. As translated by Reuters (and grabbed by Polygon), the game will in fact be modified to take "socialist core values, Chinese traditional culture and moral rules" into consideration.

To do this, Tencent said it will try to give players what it calls an "educational and guiding" experience, though didn't elaborate on what that meant. "Tencent will localize and operate the game by catering to the preferences of Chinese gamers".

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According to the company, before the game even hits any stores in the country, several (yet subtle) changes will be made to the notable battle royale shooter, due to the country's tight restrictions on what kind of media their citizen's purchase. The game also won "Best Multiplayer Game" and "PC Game of the Year" at this year's Golden Joysticks Awards.

Tencent has also promised that it is reworking the game specifically for the Chinese audience. This rise in value, as South China Morning Post puts it, puts Tencent in an "elite club that includes U.S. tech giants such as Apple, Alphabet, and Amazon".

It's a coup for the monolithic games company, but this isn't a case of Tencent getting their name on a splash screen and raking in all that lovely money.


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