H&M Issues Apology After Running Ad Showing Black Model With 'Monkey' Hoodie

by Garry Watts January 9, 2018, 1:53
H&M Issues Apology After Running Ad Showing Black Model With 'Monkey' Hoodie

The R&B singer, whose real name is Abel Tesfaye, signed on with H&M past year to collaborate on a clothing line.

A New York-based artist has been applauded for recreating a "racist" advert from H&M which showed a black boy modelling a hoodie emblazoned with the phrase "coolest monkey in the jungle".

"Im sure the apologies are a coming".

The "Starboy" hitmaker took to Twitter to announce that he was ending his relationship with the Swedish clothing retailer, for which he teamed up with on a 2017 campaign. "And the ads will be pulled", he posted on Instagram early Monday.

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Flights across the nation have been canceled ahead of the predicted winter storm that is expected to hit the East Coast this week. Blizzard warnings were also in effect along coastal areas of North Carolina and Virginia, including Norfolk.

Over the weekend, social media users claimed that this was racist because monkey is a known racial slur.

"I made this because I don't wanna see this young Kings face anymore with the shirt he was hired to wear by H&M", he explained.

As of Monday morning, H&M had removed the ad from its website, a spokesperson told CNBC, but it continued to sell the hooded top online, although not in the U.S.

In a statement, H&M said it agreed with those who were "upset about the image". "We believe in diversity and inclusion in all that we do and will be reviewing our internal routines". "We have to do better", an art director Alex Medina of Vox Media tweeted. Your ad features a black child in a sweatshirt that says "coolest monkey in the jungle".

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