Walmart is launching its own meal kits in some stores

by Ben Pena March 6, 2018, 1:36
Walmart is launching its own meal kits in some stores

But the company's proprietary foray into meal kits comes as Amazon, a top retail competitor, also looks to take hold of the cooking trend; Amazon acquired high-end grocery store Whole Foods past year and now sells meal kits for $16 to $20 through its AmazonFresh service.

Now offered in 250-plus stores, the meals were developed and tested in the company's Culinary and Innovation Center, and are made and assembled fresh in-store daily. The kits include pre-chopped and measured ingredients that let you cook-up fancy meals at an affordable price ranging from $8 to $15.

Walmart's push aligns with the efforts by traditional grocers, big box retailers and Amazon to move more aggressively into the meal-kit industry. One Step Meals are those that only need to be heated up before customers can eat them.

Walmart is getting in the meal kits business.

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And finally, we have the Rotisserie Chicken Meals.

That puts two heavyweights in contention - each moving assertively into the overall grocery space - with smaller meal-kit pure plays such as Blue Apron (APRN), HelloFresh, and Plated, the latter of which was acquired by grocery player Albertsons a year ago.

Niche no more: Walmart (WMT) is expanding its footprint in the meal kit business, which means the once-indie cooking segment is now just another part of the Amazon (AMZN)-vs.

As of this writing, William White did not hold a position in any of the aforementioned securities.

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