Apple reportedly exploring launching new mobile ad network

by Linda Olson June 6, 2018, 12:55
Apple reportedly exploring launching new mobile ad network

Screen Time - which is similar to what Google is introducing in Android P - shows you how much you use your iPhone and provides weekly activity reports, so you can see just what you've been using your device for.

Apple CEO Tim Cook has been highly critical of other tech companies, particularly Facebook, that have built their businesses around advertising, charging that they collect far too much information on their customers.

According to The Wall Street Journal, citing sources familiar with the company's plans, previous year Apple was asked to join a new project a number of major brands including messenger, Snapchat and social network Pinterest. Apple senior vp Craig Federighi said such tracking would be blocked by default.

Carolina Milanesi, an analyst at Creative Strategies, said the flexibility of Apple's system set it apart from others designed only for parental monitoring, offering the ability for teens and adults to impose their own limits.

Last but not least, Animoji in iOS 12 is gaining a new feature Apple dubbed Tongue Detection, which essentially entails that Animoji will now support detecting and animating your tongue as you use them.

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He also said Apple would crack down on so-called "fingerprinting", in which data companies identify specific devices by creating a unique fingerprint based on a device's particular configuration settings, installed fonts and plug-ins.

Apple and its Silicon Valley counterparts have recently been forced to defend themselves, following complaints that their devices and software are created to be used compulsively. Will the upcoming new version of tvOS make you remember that the Apple TV is actually a thing that exists?

Unlike Facebook and Google, Apple doesn't depend on online ads dictated by data about a user's interests. The company started that effort past year when it built AR tools into most iPhones and iPads; by contrast, Google had limited that to niche Android phone models. A new report claims Apple is looking to tackle this challenge by focusing more on its ad sales business. Apple is also offering tools to give multiple users a different view of the same digital objects viewed from different angles. Before, Apple had limited third-party access to a handful of categories, such as messaging, while excluding competitors to Apple's Music service, for instance.

Even better yet, a users' video square will enlarge when they are speaking, and reduce in size when they are silent, making video chatting with so many people less confusing. Saying the phrase can be set to open Apple Maps to find the best route home and launching a radio app. When a friend receives photos from an event, Apple will then suggest that the friend reciprocate with photos from the same event.

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