AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan

by Dwayne Torres June 21, 2018, 2:14
AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan

Starting at the end of June, AMC will be launching a monthly movie service in the vein of MoviePass called "Stubs A-List".

In response, a representative for AMC notes how they "understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests".

Also unlike MoviePass, AMC's program will allow all three movies to be seen on the same day, and Variety added that movies previously watched can be seen again. AMC's premium offerings including IMAX, Dolby Cinema, RealD, 3D, Prime and BigD will also be included in the subscription. But subscription services are popular among Millennials, who have proven hard for theaters to attract. Enrollment for the service beings on June 26, and as soon as you enroll the benefits are immediately available.

Helios and Matheson Analytics issued a warning about the company's ability to stay in business in a regulatory filing in April. It comes with a handful of other perks, including some free food upgrades, express service at the box office and concession stand and no online ticketing fees.

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AMC announcedStubs A-List as a new VIP tier of its AMC Stubs loyalty program, where moviegoers can see up to three AMC movies per week for $19.95 plus tax.

AMC is one of the first companies to follow up on what MoviePass has done, but there are still questions as to whether it will give MoviePass much competition considering it costs $10 more and it only works at AMC theaters.

MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share. MoviePass says it has more than 3 million paid subscribers and projects a user base of 5 million subscribers by 2019.

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