50 years on, McDonald's isn't messing with its Big Mac

by Ben Pena July 31, 2018, 3:14
50 years on, McDonald's isn't messing with its Big Mac

McDonald's Corp. (MCD) is celebrating its 50th anniversary by rolling out its own "global currency", dubbed MacCoin, which will be available while supplies last.

McDonald's will give away more than 6 million MacCoins as a part of this promotion, and there will be five different designs, paying homage to each decade of the Big Mac's existence. Plus, that way, if the entire economy were to tank, at least we would be able to eat Big Macs for years to come.

According to the Chicago-based fast-food chain operator, starting August 2 customers can receive a MacCoin with the purchase of a Big Mac at 14,000 restaurants around the US while supplies last.

And that seems to be the case with the McDonald's Big Mac. As for how to actually procure a MacCoin, though, the company is a wee bit more vague in a press release: "a variety of exciting giveaways with each participating country celebrating the arrival of the MacCoin in its own unique way".

MacCoins will be available in five collectable designs representing five decades of the Big Mac, MCDonald's noted in a tweet.

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Customers can then cash the coins in for a free Big Mac starting August 3.

According to McDonald's, 14,000 restaurants in the US will participate in the promotion. "Since 1968, Big Mac fans across the greater Philadelphia area have enjoyed two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun with a flavor that's just as craveable and delicious today".

McDonald's sold 1.3 billion Big Macs previous year, according to the chain.

In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh-area restaurants.

His great-grandson Nick Delligatti said: 'When my great-grandfather Jim Delligatti invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy'. So they're launching a Big Mac-backed currency, the MacCoin.

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