Here's What Wall Street Is Saying About Apple's New iPhones

by Linda Olson September 14, 2018, 0:31
Here's What Wall Street Is Saying About Apple's New iPhones

If you're in the market to replace your phone, you may be considering buying the latest and greatest Apple has to offer. It also includes the powerful new A12 processor that Apple put in the new iPhone Xs and Xs Max. The base level iPhone is now the iPhone 7 with a 4.7-inch display, A10 Fusion chip, water proofing and stereo speaker setup. The new range now comes with a fullscreen display and FaceID as standard - this was introduced by the trendsetting iPhone X past year.

That's still more than the iPhone SE, however, which sold for $399, making it the cheapest iPhone the firm had sold.

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The iPhone XS Max's display size is 26 percent larger than the previous largest iPhone display, marking it the largest increase in screen size since 2014.

"The company tends to price in such a way that demand is spread across the lineup", they said, adding that the more aggressive push toward Face ID is a possible foreshadowing of more Apple Pay developments next year. This was the reason Apple went for a cheaper LCD panel and a single camera for the iPhone XR. For one, it's trying to adjust pricing on battery replacements that it had pushed down in the wake of widespread outcry over poor battery performance in some of its older handsets, including the iPhone 6. Further, the rear wide-angle lens, True Tone flash, and True Depth camera on the iPhone XR are identical to those found on the iPhone XS, so the only difference from a photography point of view appears to be the lack of the second telephoto lens. The iPhone 7 now starts at £449/$449, and the 7 Plus at £569/$569. Not only has Apple raised the cost of a flagship device, it expanded the pricing window for its highest-end phones by more than $500. In fact, it's already working: the iPhone's average selling price increased to $724 in the last quarter, up from only $606 the year before. Shares of Fitbit, meanwhile, are down about 2 percent this year, with a Barron's report in the wake of Apple's event saying Fitbit still wants to make a name for itself as a peddler of compelling health apps for both consumers as well as employers and health care companies. Or $750 to get a taste of what the best iPhone is like.

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