Boxing champion Saul Alvarez signs 'richest sports contract ever'

by Leon Thompson October 18, 2018, 1:28
Boxing champion Saul Alvarez signs 'richest sports contract ever'

Alvarez has won world titles at middleweight and light middleweight in his career and has recorded victories over the likes of Golovkin, Amir Khan, Miguel Cotto, Erislandy Lara and Shane Mosley.

A key part of the deal for boxing fans is that it removes the sport's biggest PPV star in the US from the platform altogether as Alvarez's fights can now be accessed on DAZN, along with various other boxing and mixed martial arts events, for the monthly price of $9.99. "He's extremely happy", promoter Oscar De La Hoya told ESPN after Alvarez signed the dotted line.

"I have got a big size advantage on him, height and reach, but I can't look at that too much - he is an elite fighter, pound for pound (one of the best), the face of boxing, experienced".

Coming off the biggest win of his career, Canelo Alvarez has signed a multiyear deal with DAZN that gives him the richest contract in sports history.

Rocky Fielding is the current WBA "regular" super middleweight world champion.

The deal also dictates that Golden Boy put on ten "high-calibre" fight nights per year that will stream on DAZN from 2019.

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DAZN became the broadcast home of boxing in the United States after HBO announced in September that it is getting out of the fight business.

Alvarez, 28, is from Mexico.

Lionel Messi, who earned $111 million past year, is likely to be his main competition for the highest-earning athlete title, but reports indicate that Alvarez could have earned upwards of $120 million for 2018 by the time of his debut fight with DAZN. The live productions will be a collaboration between DAZN and Golden Boy Media and Entertainment, De La Hoya's in-house production arm, and will push the boundaries of traditional boxing shows by incorporating new features with virtual graphics and social media interaction.

"Canelo is the highest-paid athlete in the world".

The organization's boxers previously fought on HBO, which recently announced it would end boxing programming. The new partnership between DAZN and Golden Boy allow this vision to flourish and to create narratives that appeal across demographic categories worldwide. DAZN made a big splash over the summer by signing promoter Eddie Hearn of Matchroom Sport, with a stable including unified heavyweight champion Anthony Joshua, to an eight-year, $1 billion deal.

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