Apple Debuts Streaming Video, Payment Card And News Subscription Services

by Dwayne Torres March 26, 2019, 0:49
Apple Debuts Streaming Video, Payment Card And News Subscription Services

The paid-subscription service will include games "unavailable on any other mobile service", Apple confirmed, and it will launch with "over 100 new and exclusive games". Apple went all out on the user interface of the News+ app, opting for live image cover art and dynamic graphics that update the experience of flipping through a magazine to the digital age, making the experience more intuitive and less like you're reading a high quality magazine scan. Games from notable developers such as Sims creator Will Wright and Final Fantasy creator Hironobu Sakaguchi will also be part of the first batch of Arcade games. Pricing and specific release and availability information has not yet been announced.

"Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room". The new Apple AirPods is powered by the new H1 chip which offers faster wireless connectivity and better battery life.

"Apple is very late to this game", eMarketer analyst Paul Verna said. The service is possible thanks to Apple's 2018 acquisition of Texture, which was long known as the "Netflix for magazines".

The Apple TV app has been redesigned to look similar to other popular streaming services like Netflix with vertical carousels of content and recommended things to watch next. Games can be downloaded and played offline - on the Apple-made iPhone, iPad, Mac and Apple TV.

Apple enters video streaming, updates news, game and payment apps
Apple Debuts Streaming Video, Payment Card And News Subscription Services

"We don't allow advertisers to track you, so what you read on Apple News will not follow you across the Web", said Roger Rosner, Apple's vice president of applications.

It has been created with the help of Goldman Sachs and MasterCard.

According to the company, there will be over 300 magazines added, ranging from The New Yorker, Esquire, The Altantic, Men's Health, and so much more. The Journal cites sources who are working on the project, and acknowledges that those people previously indicated that at least some of Apple's original content could be free to Apple device owners, suggesting that the company may have changed its mind somewhere along the way. Wall Street, like those in the audience at the Steve Jobs Theatre and watching via livestream, still have a lot of questions about how Apple plans to implement the strategy that has worked well in payments and music in the TV business.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required.

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